SurfShop: Combining a Product Ontology With Topic Model Results for Online Window Shopping

Author: Zofia Stankiewicz and Satoshi Sekine


At present, online shopping is typically a search-oriented activity where a user gains access to products which best match their query. Instead, we propose a surf-oriented online shopping paradigm, which links associated products allowing users to ”wander around” the online store and enjoy browsing a variety of items. As an initial step in creating this experience, we constructed a prototype of an online shopping interface which combines product ontology information with topic model results to allow users to explore items from the food and kitchen domain. As a novel task for topic model application, we also discuss possible approaches to the task of selecting the best product categories to illustrate the hidden topics discovered for our product domain.

Copied! instagram