Ubira: a mobile platform for an integrated online/offline shopping experience

Author: Udana Bandara and James Chen


Recently, mobile applications focusing on barcode scanning and price comparison are gaining popularity among users. The users of these applications are drawn away from participating in the business model of the brick-and-mortar stores. Ubira is a novel mobile platform that allows the brick-and-mortar stores to compete against online stores by turning an application user into a customer while creating better value for the customers compared to typical barcode scanning applications.

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